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Visualizing Data: Psychology and Analytics - Exploring, Explaining and Storytelling (Paperback)

By Kenwright

Understand how visualizations influence perception and decision-making through psychological and analytical lenses.

WHAT THE PUBLISHER HIGHLIGHTS

  • Learn the psychology behind effective visuals.
  • Design data stories that resonate with audiences.
  • Avoid common visualization pitfalls.

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Catalogue reference: 7176f537ec87adca

INSIDE THE BOOK

About this book

This book dives into the intersection of psychology and data visualization, revealing how visual elements shape interpretation and behavior. Learn how to craft visuals that not only look good but also communicate effectively, ethically, and persuasively.

From the publisher’s description

  • Learn the psychology behind effective visuals.
  • Design data stories that resonate with audiences.
  • Avoid common visualization pitfalls.
  • Master ethical and persuasive visual communication.

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ANOTHER PERSPECTIVE

Readers, in their own words

Explore reviews
Reader review5

Highly recommended

Better than I expected. Rare to find a technical book this well judged.

This is the third book I have read on data visualization this year, and it is comfortably the best of them. The author avoids over-explaining, which keeps the pace up but means you need to pay attention. Some terminology is introduced without much ceremony; I had to look a few things up along the way. If you have the prerequisites, this is an easy recommendation. I will be keeping it on my desk rather than the shelf.

Ravi PetersonFreelance developer · Copenhagen, DK
Visualizing Data: Psychology and Analytics - Exploring, Explaining and Storytelling (Paperback)
Reader review5

A superb guide

A superb guide. The examples are small but complete.

A colleague recommended this and I can see why. It does something that few technical books manage: it respects the reader's time. Some of the material is available elsewhere, but rarely presented this clearly. The early chapters move quickly through material I already knew, but the later sections were genuinely new to me. If you have the prerequisites, this is an easy recommendation. I will be keeping it on my desk rather than the shelf.

Andrew BakerBioinformatics researcher · Copenhagen, DK
Visualizing Data: Psychology and Analytics - Exploring, Explaining and Storytelling (Paperback)
Reader review5

A superb guide

The clearest explanation of data visualization I have come across.

A colleague recommended this and I can see why. It does something that few technical books manage: it respects the reader's time. The writing is direct and does not waste space on filler, which I value in a technical book. I appreciated the honesty about what the book does not cover — it saved me from expecting things that were not there. The chapters on data visualization are the strongest — the examples are stripped down but complete, and I could follow along without constant guessing. If you have the prerequisites, this is an easy recommendation. I will be keeping it on my desk rather than the shelf.

Emily EdwardsFull-stack developer · Copenhagen, DK
Visualizing Data: Psychology and Analytics - Exploring, Explaining and Storytelling (Paperback)

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